Our Story

 

Welcome to Wrighteous Tackle, where passion for fishing meets craftsmanship in every lure. I'm James Wright, the founder and sole operator behind this venture. Let me take you on a journey from a simple hobby to the thriving business that is Wrighteous Tackle today.

Growing up on the St. Joe River in Tekonsha Michigan, fishing wasn't just a pastime for me; it was a way of life. There's something inherently captivating about the art of angling—the patience, the anticipation, and the sheer thrill of the catch. It was during these formative years that my fascination with fishing lures began to take root.

What started as a personal quest for the perfect lure soon evolved into a full-fledged obsession. Experimenting with different designs, colors, and materials became my creative outlet. Each stroke of paint, every meticulous detail—each lure was crafted with care and precision, a labor of love born from my passion for the sport.

As friends and fellow anglers began to take notice of my hand-painted creations, the demand for custom lures grew. What began as a hobby in my garage quickly transformed into a business opportunity. With encouragement from those around me, I took the leap and officially founded Wrighteous Tackle.

From humble beginnings, Wrighteous Tackle has flourished into a brand synonymous with quality and innovation in the fishing community. Every lure that bears the Wrighteous name is crafted with the same dedication and attention to detail that fueled my early days as a hobbyist.

But beyond simply providing anglers with exceptional gear, Wrighteous Tackle is about fostering a sense of camaraderie and shared passion for the sport. Whether you're a seasoned pro or a weekend enthusiast, I invite you to join me on this journey as we continue to explore the boundless possibilities of custom fishing lures.

Thank you for choosing Wrighteous Tackle, where every cast tells a story, and every catch is a testament to the pursuit of excellence.

Tight lines and good fishing,

James Wright